Digital media for Coastlands

oOh!media has rolled out 16 new retail panels at Coastlands shopping centre, as part of a long-term agreement with New Zealand commercial real estate company Colliers International for advertising rights to its centres.

oOh!’s General Manager, Adam McGregor, says by adding Coastlands and the other Colliers managed properties to the portfolio, they have increased the diversity of their audience.

Mr McGregor says they are delighted to secure signage rights at the Coastlands shopping centre, the largest and only shopping centre in Wellington with two supermarkets.

He says Coastlands is the first shopping centre to have retail signage in this broader Wellington area on the Kāpiti Coast, ranking third in foot traffic for the region.

Mr McGregor says this is important for advertisers, given a market report for the Kāpiti Council estimates the construction of the Kāpiti Expressway will see spending in the region soar by over a third.