Two steps to a brighter business future

24 April

It seems like only yesterday Kāpiti and Horowhenua businesses were eagerly awaiting the results of the 2009 Electra Business Awards, but six months have passed and on the 3rd of May entries open for the 2010 competition!

If you put it off last year, its time to re think your decision because there is a really good reason to enter

Apart from being an excellent marketing tactic or a promotional exercise the biggest benefit of entering these awards by far is the discipline of standing back and objectively ‘taking stock’ of exactly where you are at.

Let me explain

You have probably heard dozens of times the phrase “working on your business instead of in your business”, and like a lot of people wondered ‘what exactly is that?’ And also like dozens of other businesses, you say to yourself, ‘how does that apply to me as a business owner or manager? What is the point?’

Well the point is this! If you want your business to grow, you must stop being the guy that does everything… and instead learn how to direct and manage your systems, processes and people to run and grow your business.

The great thing about entering the awards is that you have a deadline, you receive assistance to enter and you’ll get two sets of experts to provide robust feedback on your organisation. From there you can use this information and data to make other decisions about ‘where to from here’. (This is working on your business).

Two things are required now decide to improve your business outlook, then hop online and start the registration process. Do it now! Go to for more information and to register.

Jeff Smith from BOOST Business has been involved in business awards allover the North Island since 2004. Jeff is your official awards consultant. BOOST Business is available to take you though the awards process and to give you feedback and pointers on your entry before submitting to the assessors. After you have registered your interest in the awards you can contact Jeff by emailing [email protected] or by phoning 04-2982667 or 021 566535.