Kāpiti based CEO Jeff Smith has launched start-up DIYFather.

Kāpiti based CEO Jeff Smith has launched start-up DIYFather.com today, announcing it would be giving away the world’s first “Fathers Pack”, a box filled with free products and information available to new dads all over New Zealand. New dads can order their free Fathers Pack online at DIYFather.com from March 29.

For many years now “baby packs” have been given to new mothers in hospital DIYFather believes it is about time new dads are treated equally. Jeff Smith, CEO DIYFather Ltd explains “Our Fathers Packs are aimed at dads to help them on their fatherhood journey.

The packs include products and information that new dads will find very useful when

looking after their babies or partners.”

By introducing a pack specifically put together for dads, DIYFather aims to acknowledge the important role dads play during the birthing process, help fathers connect with their new-born baby, and encourage dads to get actively involved in looking after their child

from day one.

“In the past most of the focus in parenting has been on the mother and baby” said founding director Scott Lancaster. “When we had our baby I felt ignored by the health system, and they thought I was unusual wanting to be an integral part of preparing for the arrival of our baby. Since starting DIYFather.com we have found that there are lots of dads who want to be much more involved. We believe our Fathers Pack gets them off to a good start”.

The DIYFather Fathers Packs contain products for dads and the whole family ranging from gadgets, toys, skin care products and discounts for popular parents-products and services such as video/DVD hire. But the packs also include dad-specific parenting information delivered in electronic format, so busy dads can read up on essential parenting tips using their laptops or mobile phones. As part of the launch distribution 6 lucky packs will include a digital bath thermometer.

Smith adds “We’ve got an initial batch of 300 packs which we are using to trial different items and delivery formats. Each pack contains a different set of items and we will be testing and measuring feedback from dads to find out what dads would like to receive with future packs”.

Dads are encouraged to hop online and sign up for a pack at DIYFather.com

About DIYFather.com

DIYFather is a Wellington based start-up aiming to help men become the best fathers they can be. The company’s website DIYFather.com offers practical information about parenting DIYFather.com from a male perspective. DIYFather has experienced strong growth since its launch in 2007 and the directors Scott Lancaster, Stefan Korn and Eric Mooij have recently been recognized for their work by being voted “New Zealander of the Year” in the education

category of North & South Magazine in January 2010. The DIYFather.com website attracts over 300,000 page views every month and DIYFather’s best selling book ‘Call me Dad’ has now been read by over 10,000 dads in New Zealand, Australia, Great Britain and the US.